AFRICA’S fashion industry is rapidly expanding to meet both local and international demand, but the lack of sufficient investment is constraining its full potential, according to a report released by UNESCO during Lagos Fashion Week. Valued at $15.5bn in annual exports, the earnings from the continent’s fashion sector could triple over a decade with the right investment and infrastructure, says UNESCO Director-General Audrey Azoulay.
THE launch of UNESCO’s first-ever report on fashion in Africa in Lagos, Nigeria’s economic hub, underscores the sector’s substantial growth and its pivotal role in promoting cultural diversity and empowering young people and women. With a young population of 1.3 billion people, set to double by 2050, Africa’s fashion industry is proving to be a powerful catalyst for economic and social progress.
The African fashion landscape is evolving on multiple fronts, including textiles, garments, accessories, and fine crafts, all reflecting a rich history and representing African culture. The demand for African fashion brands is further fuelled by the growing prevalence of e-commerce in the region. Africa currently leads the world in mobile device web traffic, providing new market opportunities for young entrepreneurs.
Omoyemi Akerele, founder of Lagos Fashion Week, notes the changing dynamics, saying, ‘Africans want to wear Africa. It’s really beautiful to see because it hasn’t always been like this. But fast forward, a decade after, that’s all people want to wear.’ Lagos Fashion Week, an annual event featuring designers from across the continent, showcases and supports local brands, emphasizing African culture, craftsmanship, and a wide array of styles.
UNESCO Director-General Audrey Azoulay points out that a new generation of young designers from Nigeria and other African regions is making waves in the global fashion scene. They are redefining luxury, incorporating sustainability and local heritage into their designs.
Ejiro Amos-Tafiri, a designer at Lagos Fashion Week, uses her brand to tell African stories and celebrate the sophistication and uniqueness of women. She believes that Africa is the next frontier for the fashion industry.
Africa’s fashion industry is not just about style; it’s also a platform for cultural expression, youth empowerment, and economic growth. With the right investment, it has the potential to reach new heights, becoming a global fashion powerhouse.
(with AP)
