THE inauguration of East Africa Device Assembly Kenya Limited (EADAK) in Athi River brings an exciting opportunity for Kenyans to access affordable, locally assembled smartphones. This state-of-the-art device assembly factory is a collaborative venture between local Mobile Network Operators and renowned international device manufacturers.
Affordable smartphones for all Kenyans
The smartphones produced at EADAK will be available nationwide at various retail outlets, including Faiba shops, dealer stores, Safaricom shops, and the Masoko online platform. The price of entry-level smartphones, such as the 4G-enabled Neon 5″ ‘Smarta’ and the 6½” ‘Ultra,’ starts at just KSh7,499 ($49.88). EADAK also has plans to introduce more devices in the coming months, including a locally assembled tablet, expanding their product range.
A significant step towards digital inclusion
EADAK’s factory aligns with the government’s commitment to establishing local smartphone assembly capacity in Kenya. The facility boasts the capability to manufacture up to 3 million mobile phone units annually. Joshua Chepkwony, Chairman of EADAK and Chairman & CEO of Jamii Telecom, expressed, ‘This assembly plant will support the government’s agenda to enhance digital inclusion in the country, achieved through a collaborative approach involving industry partnerships and favourable government policies.’
Empowering local talent and economy
In addition to making smartphones more accessible to Kenyans, the factory is expected to generate between 300 and 500 direct jobs, thus contributing to local talent development and the country’s economic growth. Peter Ndegwa, CEO of Safaricom, underlined the significance of EADAK’s launch, stating, ‘The launch of EADAK reaffirms our belief in the power of connectivity to transform lives and drive economic progress. This partnership underscores our relentless pursuit to expand 4G access, empower Kenyans through affordable, high-quality smartphones, create employment opportunities, and contribute to our economy’s growth.’
The establishment of East Africa Device Assembly Kenya Limited marks a momentous stride in enhancing digital inclusion, boosting local employment opportunities, and fostering economic growth in Kenya. The assembly plant’s commitment to affordable, high-quality smartphones resonates with the vision of connecting Kenyans and propelling the nation forward.
