Keypoints:
- Tanzania wins record 27 World Travel Awards
- Serengeti earns dual national park honours
- Zanzibar, Kilimanjaro and key infrastructure recognised
TANZANIA has achieved an unprecedented clean sweep at the 2025 World Travel Awards, claiming a record-breaking 27 honours at a ceremony in Dar es Salaam on June 28. A statement from the Ministry of Natural Resources and Tourism confirmed the nation’s dominance, marking a momentous moment for East African tourism.
Dominant destination and top tourist board
Tanzania was crowned Africa’s Leading Destination, a testament to its diverse attractions and growing appeal. The nation’s tourism authority was named Africa’s Leading Tourist Board, highlighting a coordinated and effective promotional strategy. These wins underscore Tanzania’s ambition to lead hospitality on the continent, the Ministry added.
Serengeti shines as wildlife icon
The Serengeti National Park emerged as one of the country’s biggest winners, taking home two top awards: Africa’s Leading National Park and Africa’s Leading Big Five National Park. Celebrated globally for its Great Migration, the park remains a flagship of wildlife tourism in Africa.
Iconic attractions honoured
Tanzania’s natural gems continued their winning streak. Mount Kilimanjaro was recognised for its outstanding appeal as the continent’s highest summit. The Ngorongoro Conservation Area earned the title Africa’s Leading Tourist Attraction, spotlighting its volcanic caldera and rich biodiversity.
Meanwhile, Zanzibar claimed the accolade of Africa’s Leading Beach Destination, celebrating its pristine white sandy shores and turquoise waters. Ruaha National Park was acknowledged for its wilderness experience, while Kitulo National Park attracted attention for its spectacular floral displays and ecological significance.
Infrastructure investments pay off
Institutional capacity and infrastructure were also celebrated. Julius Nyerere International Airport was named Africa’s Leading Airport, reflecting improvements in passenger experience and connectivity. The Port of Dar es Salaam was honoured as Africa’s Leading Cruise Port, signifying Tanzania’s growing role in regional and international cruise tourism.
These accolades reflect substantial government and private investment in infrastructure, conservation, and visitor facilities. According to the Ministry’s statement, they demonstrate continuing progress in making Tanzania a sustainable and world-class tourism destination.
A global spotlight on Tanzania
Hosting the 2025 World Travel Awards in Dar es Salaam boosted Tanzania’s international profile, bringing together tourism leaders, travel professionals and media from across Africa. The event offered a platform to highlight the nation’s broad portfolio—from mountain peaks and vast savannahs to sparkling coastal retreats and rich cultural offerings.
Speaking on the results, Minister Mohamed Mchengerwa of Natural Resources and Tourism praised the collective effort behind the triumphs. ‘These awards belong to every Tanzanian,’ said the Ministry’s statement. ‘They are proof of our collective commitment to excellence in hospitality, conservation, and destination management.’
What’s next for Tanzania’s tourism
The full list of Tanzania’s 27 awards is due to be published later this week on the World Travel Awards website. The honours are expected to provide a significant marketing boost, supporting strategies to attract greater tourist arrivals and investment.
Tanzania’s sweep at the 2025 WTA reinforces its strategic vision to become Africa’s premier tourism destination, showcasing a successful blend of natural wonders, robust tourism governance, and modern infrastructure.
