SPANISH fashion giant Mango has taken a significant step in expanding its online sales operations, targeting 20 markets, with a particular emphasis on several African countries. In a statement released on Thursday, the family-owned retailer revealed its plans to introduce e-commerce in nations such as Senegal, Ghana, Ethiopia, Zimbabwe, Mali, Uganda, and Madagascar. These operations will encompass Mango’s extensive range of brands catering to women, men, and children.
While Mango has already established a presence in the African region with 54 stores operating under franchise agreements, this expansion marks a broader push into the continent’s growing online retail landscape. Additionally, the company is set to extend its digital footprint to include countries like Haiti, the Dominican Republic, and Bermuda.
Earlier this year, Mango successfully launched its online business in Brazil, making this latest expansion effort a part of its ongoing global e-commerce strategy. Online sales played a pivotal role in Mango’s financial performance in 2022, accounting for a substantial 36% of the company’s total revenue, which closed at approximately 960 million euros. This achievement exceeded pre-pandemic levels and underscores the significance of online channels in Mango’s business model.
Mango, which boasts a presence in 115 markets worldwide, has ambitious plans for the year ahead. The company aims to open additional stores in the United States and India, with a target of 40 and 110 stores, respectively. As of now, Mango operates a total of 2,615 stores across the globe.
The expansion into new online markets, particularly in Africa, reflects Mango’s commitment to reaching a broader and more diverse customer base while leveraging the advantages of digital commerce in the ever-evolving retail landscape.
(with Reuters)
