KENYA is actively pursuing monetisation opportunities for its digital creators, with the government now in discussions with TikTok to introduce revenue-generating tools for local content creators. This follows the recent introduction of similar tools by Meta in the region.
Mary Kerema, the Secretary of ICT, e-Government, and Digital Economy, highlighted this initiative as part of Kenya’s strategy to boost employment for its youth through digital platforms. The goal is to enable young Kenyans to earn a sustainable income online, keeping them engaged and productive in the digital economy.
Kerema shared this update at the launch of TikTok’s first Safety Advisory Council for sub-Saharan Africa in Nairobi. She commended TikTok for its proactive approach in setting clear community guidelines and involving stakeholders to ensure fair content regulation.
While there has been speculation about TikTok introducing monetisation in Kenya by June 2024, a company spokesperson clarified that there is currently no confirmed timeline for when direct monetisation will be available across Africa.
In the meantime, Kenyan creators can still earn through live gifting, video gifts, and brand partnerships. However, the government is pushing to fast-track the availability of direct monetisation options, with formal talks set to begin next week. The hope is to secure a swift agreement that will benefit Kenya’s young content creators.
