Keypoints:
- Ghana is gaining traction with British tourists
- Offers unique safaris, heritage and West African culture
- Easy to access with growing travel interest
GHANA is fast becoming one of Africa’s most desirable and overlooked travel destinations, says leading UK tour operator Sarah Hennessy. The founder of Africa Star Tours, Hennessy has led trips across the continent since 2015 – and says Ghana is now showing consistent year-on-year growth, particularly among British travellers.
Speaking to at the recent National Geographic Traveller Food Festival in London on July19, Hennessy said the West African country is rich in cultural experiences, wildlife, and historical depth – yet remains under the radar for many.
‘The West Africa side of things is picking up, but it’s still one of the least-visited areas,’ she said. ‘Ghana is easy to get to from the UK, around six or seven hours on a direct flight – and people leave with an unforgettable experience.’
Culture, crafts and coastline
Hennessy points to Ghana’s cultural heritage as a major draw. From colourful beadwork and Kente cloth weaving to its dynamic food scene, Ghana offers travellers an immersive experience beyond the typical safari.
‘West African cuisine is very distinct – bold flavours, fresh ingredients,’ she said. ‘And then there’s the living history. Places like Cape Coast Castle give visitors powerful insight into the slave trade and colonial past. People come away with a lot of emotional depth from what they learn.’
Back-to-basics safari, Ghana-style
Ghana’s Mole National Park offers a more rustic take on the safari experience, says Hennessy, who recommends it as a standout option for wildlife lovers.
‘It’s a very different kind of safari,’ she noted. ‘You’re walking through the bush, spotting elephants, buffalo, and monkeys. It’s not high-end luxury, but it’s real and raw – and that’s part of the magic.’
What else to see in Ghana
For first-time visitors, Ghana’s mix of natural wonders and coastal heritage offers something for every kind of traveller. Top sites include:
- Kakum National Park with its famous rainforest canopy walk
- Wli Waterfalls, the tallest in West Africa
- Cape Coast Castle, a UNESCO World Heritage Site
- Labadi Beach for lively music and local flair
- The National Museum of Ghana in Accra
Ghana also boasts a long stretch of Atlantic coastline, rich in fishing culture and beach relaxation.
Travel advice: know before you go
The UK Foreign Office advises against all but essential travel to the Bawku Municipal area in the Upper East Region due to civil unrest. An 8pm to 5am curfew remains in effect in Walewale and surrounding communities in the North East Region after recent violent incidents.
Nonetheless, most of the country is considered safe for travel, and organised tours help visitors explore safely and meaningfully.
‘Ghana is one of our fastest-growing destinations,’ Hennessy added. ‘It’s authentic, welcoming, and more people are waking up to its magic.’
